28 September 2018

Business South introduces new Luxury South Action Group at Southampton Boat Show

Business South Champions and Associates joined British Marine and sponsors – Chewton Glen and Cunard - for an insightful Luxury South Directors Breakfast at Southampton Boat Show on the 18th September 2018


We heard from James Day, Chief Legal and Operations Officer, British Marine, talk about the Boat Show’s 50th anniversary, attracting over 500 exhibitors to Britain’s biggest festival of boating and yachting.

Professor Joanne Roberts, Winchester School of Art, University of Southampton and Director of the Winchester Luxury Research Group, provided a fascinating overview of the luxury sector, globally and within the UK. The sector contributes £32.2 billion to the UK economy, employs over 113,000 across the UK and it accounts for 2.2% of GDP. It is set to grow too! Luxury Cruises are on the up globally, with year on year growth, bucking the trend of other sectors. Interestingly, another area of luxury, time and wellbeing, is growing as ‘health becomes the new wealth’.

In the South, as outlined by Professor Roberts, there are vast opportunities for the luxury sector. The region is home to many luxury producers including yachts, cars, cruises, fine wines, hospitality and legal & financial service providers.

Luxury South’s Chair and Cunards Brand Partnerships and Events Manager, Cristina Muñoz, highlighted the key plans for Luxury South’s Action Group. Formed in February 2018 by Business South Champions with an interest and association with the luxury market, the group identifies opportunities for growth within the region.

An exciting medium to long term plan is to produce a trail to map out the many luxury products and services already existing in the area; to bring together the luxury brands throughout the South.

Luxury South works closely alongside the other four existing Business South action groups – Regenerate South, Cruise & Port, Digital South, Workforce South - to enhance the attractiveness of the region, promoting it as a great area to work, live and visit, attracting and retaining skilled work force & HQs – all priorities identified by Champions.

Summing up the presentations, Gary Coulson, Business South Board Director spoke about the great opportunities within Business South. “Business South is a platform for business in the region, politically and socially. It is great for relationships and communities and with a vast amount of business partners, it exemplifies communication”.

For more information on Business South, The Luxury South or the other groups, email: 

Share this news article